EXCLUSIVE: Mike Faist, Sam Nivola, and Will Price Join Dior's Esteemed Roster of Brand Ambassadors
Dior is expanding its impressive lineup of brand ambassadors by welcoming actors Mike Faist, Sam Nivola, and Will Price into the fold. This move highlights the brand's commitment to connecting with influential personalities in the entertainment industry.
Mike Faist, who shares the screen with Josh O’Connor in the film "Challengers," has been appointed as one of the new faces representing the collections crafted by the creative director Jonathan Anderson. Anderson, who has previously cast both actors in Loewe campaigns, praised Faist's unique talent. "There’s a beautiful restlessness in his performances, a quiet rigor beneath every gesture. For me, he is one of the defining talents of his generation, and I’m thrilled to continue our collaboration at Dior," he expressed in a statement.
Recently, Faist and O’Connor were spotted together at the Dior haute couture show held in Paris. This year, Faist will also star alongside Florence Pugh in Netflix's limited series adaptation of John Steinbeck's "East of Eden."
"To support creators is to be connected to the living, breathing world that surrounds all of us. To do so is to connect to something greater than oneself. I’m honored to support Jonathan in all of his creativity at Dior, not just as a fan but as a friend," commented Faist, reflecting on his role.
Sam Nivola also marked his presence at Anderson’s debut couture show. The actor, known for his role in "The White Lotus," is set to return to television in Hulu's upcoming series "Phony," which stars Connie Britton.
Anderson noted, "He’s appeared in some of the most captivating television of recent years, delivering performances that draw you in and leave a lasting impression. Off-screen, his natural charm and charisma align perfectly with the Dior ethos, and I’m eager to continue our partnership."
Nivola starred in a teaser video for Anderson’s inaugural menswear show for Dior, which took place last June. He expressed enthusiasm about being part of such an innovative project, stating, "What a profoundly innovative, cutting-edge, and frankly cool thing to be involved in."
Many of Anderson's relationships with celebrities have blossomed through his ongoing creative collaborations with director Luca Guadagnino. Price recently appeared in Guadagnino's latest film, "After the Hunt."
Anderson shared his excitement about Price, saying, "Will is an incredible actor, and a talent I’m genuinely excited about. From our very first encounter, he felt like a natural fit for the house—instinctive, thoughtful, and perfectly in tune with the moment."
Price was present at the men’s show in June and has been seen wearing Dior on the red carpet, including his recent appearance at the Sundance Film Festival.
"Dior has always symbolized what fashion can strive for, and Jonathan is a singular creative force who continually redefines that spirit for a new generation. There’s something indescribably special about this chapter for the house, and it’s an honor to be part of it," he remarked.
Since the start of the year, Dior has also announced LaKeith Stanfield, Josh O’Connor, Drew Starkey, Taylor Russell, Florence Hunt, Sophie Wilde, and Ever Anderson as part of its growing roster of brand ambassadors.
